Marketing a restaurant in 2025 means more than printing flyers or relying on word of mouth. The competition is high, and customer habits keep changing.

Many restaurant owners now turn to simple, helpful tools that cut down on guesswork and help them grow their business. These tools handle tasks like scheduling social media posts, sending automated emails, and tracking customer feedback.

If you want to stay visible, bring in more customers, and keep them coming back, using the right tools makes a big difference.

In this article, you’ll learn about 14 restaurant marketing tools that help you manage your promotions, connect with diners, and improve every part of your marketing efforts.

Social Media Management Platforms

Many restaurants lose potential customers when their social accounts go quiet. A slow or inactive profile can make a business look closed or forgotten.

Social media management platforms help solve this problem by keeping your content consistent without adding more tasks to your plate. These tools are built to save time while keeping your online presence strong and engaging.

Most platforms let you schedule posts days or even weeks in advance. That means you can plan promotions, highlight menu items, or share updates about special events without needing to post in real time.

Some also provide reminders and alerts, so nothing important gets missed.

Common features of social media management tools include:

• Social post scheduling - Set up posts regularly without logging in constantly.
• Engagement tracking - Monitor likes, comments, and messages from one dashboard.
• Multi-platform support - Manage Facebook, Instagram, X (Twitter), and more in one place.
• Performance reports - View detailed stats to improve future campaigns.
• Content calendars - Stay organized with a visual posting schedule.

Using these platforms gives you an easier way to stay connected with your audience, improve marketing efforts, and grow your reach across social platforms without adding more daily work.

1. Sprout Social

Sprout Social gives you one place to plan, post, monitor, and analyze everything across your social media platforms.

Rather than juggling different apps, you can manage your Facebook, Instagram, LinkedIn, and X accounts from one dashboard. The platform makes it easy to organize content, respond to customers, and track what’s working.

The compose tool lets you prepare posts in advance, choose the best times to publish them, and push content across multiple channels at once.

You can upload photos, adjust captions, and line up a week’s worth of content in just a few clicks. Built-in calendars help you stay organized so your feed stays active.

Sprout Social’s reporting tools show audience size, demographics, post engagement, and ad performance. You can even compare your results with competitors to find gaps or new ideas.

The platform’s social media channel listening feature tracks what people say about your brand online, which helps you respond quickly and protect your online reputation.

A unified inbox brings all your messages together so you never miss a comment or question. Whether you’re focused on growing your audience or improving campaign performance, Sprout Social supports every step.

Pricing

Standard starts at $199 per seat monthly, Professional costs $299 per seat monthly, and Advanced is $399 per seat monthly.

2. Hootsuite

Hootsuite combines post scheduling, content planning, and performance tracking in one place.

Instead of switching between apps, you get a single dashboard to control Facebook, Instagram, X, LinkedIn, and other accounts. That saves time and helps your team stay organized.

The drag-and-drop calendar makes it easy to schedule posts and keep campaigns on track. You can plan content weeks in advance, so your social pages stay active even during peak service hours.

Hootsuite also pulls in messages and comments across platforms, so you can respond from one inbox instead of jumping between apps.

What sets Hootsuite apart is how it helps with strategy. You get reports that show which posts perform best and when your audience is most active. It helps you focus on content that brings results and adjust your approach based on real data.

Restaurants looking to improve their digital marketing can use Hootsuite to stay consistent, save time, and grow their audience with less stress.

Pricing

The Standard plan costs $149 per user per month. For more advanced features, the Advanced plan is priced at $399 per user per month.

Customer Relationship Management Systems

A customer relationship management (CRM) system organizes customer data and uses it to build stronger relationships.

From visit history to favorite dishes, each profile gives restaurant owners insight into what keeps people coming back. With that information in hand, you can run smarter promotions, respond faster to feedback, and boost customer engagement.

CRM tools also let you segment your audience, track individual preferences, and automate messages based on past activity.

A guest who orders the same item twice might receive a targeted discount. Someone who hasn’t visited in a while could get a reminder with a small offer to return.

Useful features found in most CRM platforms include:

• Guest profiles - Store names, emails, birthdays, dining preferences, and more.
• Segmentation filters - Group customers by behavior or visit frequency.
• Automated outreach - Send follow-up emails, re-engagement offers, or feedback requests.
• Review tracking - Monitor comments and act on feedback fast.
• Loyalty program integration - Connect points and perks with customer history.

3. Salesforce

Salesforce offers advanced tools that help manage customer relationships, automate tasks, and track performance across multiple marketing channels.

Restaurants that want to build deeper connections with guests while keeping operations organized can benefit from Salesforce’s all-in-one approach.

The platform gives you detailed customer profiles that track orders, feedback, and preferences. You could use these profiles to set up custom messages, loyalty rewards, or email sequences based on guest behavior.

It also supports automation for daily tasks like reminders, promotions, and feedback requests, which helps reduce manual work.

Integration with other systems, like POS or reservation platforms, allows restaurants to connect data across the business.

With Salesforce, everything from follow-up emails to loyalty programs runs on a connected system that supports smarter marketing and better service.

Pricing

The Starter Suite plan costs $25 per user per month. The Pro Suite plan is $100 per user per month. 

4. Zoho CRM

Managing customer relationships becomes easier when the system adapts to your workflow. Zoho CRM gives you the tools to track guest information, organize marketing tasks, and automate follow-ups without requiring a big budget.

The platform supports both small and growing teams with built-in tools that focus on communication, efficiency, and personalization.

Profiles in Zoho CRM include contact details, order preferences, visit patterns, and more. Filters let you group customers by their habits, so your outreach feels personal and timely.

From loyalty rewards to email offers, every message can match the guest’s past actions. You can build campaigns around specific events or visits, so you can connect with regulars and first-time guests alike.

Zoho also makes it simple to send thank-you messages, collect feedback, or notify customers about upcoming specials. It further includes reports that show what’s working and where to improve, so each campaign builds on the last.

Pricing

Standard costs $20 per user per month, Professional is $35, Enterprise is $50, and Ultimate is $65 per user per month.

Email Marketing Platforms

Email allows you to communicate directly with guests without relying on social media or third-party apps. Unlike print ads or flyers, email campaigns can be customized, scheduled, and measured, which makes every message more effective.

Email marketing software like Mailchimp, Constant Contact, and Brevo offers features that help restaurants industry stay connected and organized. These tools let you target different customer groups, send personalized promotions, and track how well each message performs.

When combined with SMS marketing, your team can reach customers quickly and keep them informed about updates or last-minute offers.

Key features found in most email marketing platforms include:

• Custom templates - Build branded emails for announcements, deals, or event invites.
• Contact segmentation - Group subscribers by behavior, visit history, or preferences.
• Automation tools - Set up welcome emails, follow-ups, or re-engagement messages.
• Performance tracking - Measure open rates, clicks, and conversion results.
• SMS integration - Send short messages for faster communication.

Using email and SMS together helps restaurants stay top-of-mind and build stronger connections with valued customers. Both channels give you more control over how and when your messages reach the right audience.

5. Mailchimp

Mailchimp provides you with a simple way to send emails, build subscriber lists, and manage campaigns from one place. The platform works well for teams that want flexibility without a complicated setup.

With drag-and-drop templates, automated scheduling, and detailed reports, Mailchimp helps restaurants stay connected to their audience while saving time.

You can group contacts based on behavior, then send messages that match each group’s needs. For example, a welcome email can go to first-time subscribers, while returning guests might receive a discount or loyalty reward.

Integration with tools like Google Analytics allows you to measure results and adjust your approach quickly.

The dashboard shows real-time stats like open rates, click-throughs, and engagement levels. You can use those insights to improve content, test subject lines, or change send times for better results.

It also supports A/B testing, so restaurants can try two different messages and keep the one that performs best.

Pricing

Mailchimp offers a free plan with limited features. The Essential plan is $13 per month. The Standard plan is $20 per month. The Premium plan is $350 per month. These prices rise depending on the number of contacts.

6. Brevo

Brevo helps restaurants manage email and SMS communication in one place. The platform offers tools for building contact lists, designing messages, and sending them through multiple channels.

Small teams benefit from its simple layout, while larger restaurants appreciate the ability to run several campaigns at once without switching between apps.

You can use Brevo to create welcome emails, share new menu updates, or notify guests about special events. The platform also lets you automate follow-ups and schedule messages ahead of time, so your marketing stays active even during busy service hours.

Real-time reporting shows open rates, clicks, and delivery stats, giving your team clear insight into each campaign. SMS features come built-in, which lets you reach customers instantly with reminders, last-minute deals, or reservation updates.

Since both email and SMS run through the same system, your team can manage daily communication with less confusion and more control.

Pricing

Brevo includes a free plan with basic tools. Starter is $9 per month, and Business costs $18 per month.

Marketing Automation Tools

Marketing automation tools give restaurants a smarter way to manage outreach, reduce manual work, and grow with less stress. These platforms help your team send targeted emails, track customer responses, and follow up without delays.

With features like triggered messages, guest profile tracking, and feedback tools, automation becomes a key part of any restaurant marketing strategy.

Most platforms integrate easily with POS systems, reservation tools, and online ordering services, so your marketing stays connected to the rest of your operations.

Look for automation tools that include:

• Behavior-based triggers - Send messages based on visits, orders, or guest inactivity.
• Profile tracking - Save preferences like favorite meals or visit frequency.
• Feedback tools - Request reviews and address concerns while they’re fresh.
• Cross-selling options - Promote add-ons, events, or limited offers with personalized follow-ups.
• Templates and scheduling - Create campaigns ahead of time and run them automatically.

Among the best marketing tools for restaurants, automation platforms stand out for improving reach while saving time.

With many marketing tools now offering built-in automation, restaurants can run stronger marketing campaigns and focus more energy on food and service. Over time, that consistency leads to stronger loyalty and long-term business growth.

7. HubSpot

HubSpot brings together tools for email marketing, CRM, social media, and campaign tracking in one platform.

The system works well for restaurants that need more structure and visibility across their marketing tasks. From lead tracking to post scheduling, HubSpot makes it easier to connect every part of your strategy.

With the built-in CRM, you can store guest contact details, track previous visits, and group customers based on interests or activity. That data feeds directly into marketing tools that send timely emails, display relevant ads, or launch re-engagement campaigns automatically.

Landing pages, form builders, and workflows help you run offers without custom coding or extra tech support. You can also publish blogs and updates through HubSpot’s content tools, which makes it a strong option for consistent content marketing.

Campaign dashboards show clicks, conversions, and engagement trends. Restaurants that want to test new restaurant marketing ideas or segment offers by location or menu type will find HubSpot especially useful when refining messages for their target audience.

Pricing

HubSpot offers free tools with basic capabilities. You can get Marketing Hub Starter and Starter Customer Platform for $20 per month per seat. Additionally, Marketing Hub Professional costs $800 per month. Marketing Hub Enterprise is $3,600 per month.

8. ActiveCampaign

ActiveCampaign combines automation, email marketing, and CRM into a single platform. The system focuses on helping teams send the right message at the right time without needing to manage every detail manually.

You can set up automated sequences based on guest behavior, like sending a thank-you email after a reservation or a reminder when someone hasn’t visited in weeks. Contact lists stay organized with tags and filters, so it’s easy to create groups for promotions, birthdays, or feedback requests.

Built-in sales and CRM tools let you track customer activity, follow up with leads, and manage relationships in one view.

Email templates and A/B testing help restaurants improve messaging over time, while reporting tools show which campaigns get results. The platform also integrates with POS systems and online ordering tools that make it easier to connect your marketing with everyday operations.

Pricing

The Starter plan costs $15 per month, the Plus plan costs $49 per month, the Pro plan costs $79 per month, and the Enterprise plan costs $145 per month.

SEO Tools

Ranking high in local search results gives restaurants a real advantage. When someone searches for places to eat nearby, your business should show up with accurate info, positive reviews, and a clear call to action.

SEO tools like BrightLocal, Moz Local, and SE Ranking help manage how your restaurant appears across platforms and improve your visibility to local customers.

These tools allow you to:

• Manage listings – Keep your hours, phone number, website, and address consistent across all directories.
• Monitor reviews – Track and respond to feedback on platforms like Google and your Yelp account.
• Track keyword rankings – See which terms bring in traffic and where you show up in local results.
• Audit citations – Identify missing or outdated business listings that may confuse search engines.
• Review performance reports – Understand what’s working and where to adjust for better search rankings.

Accurate SEO data makes it easier to highlight key details about your restaurant. Clean listings and strong review responses lead to more clicks, which often translate to higher foot traffic.

Restaurants serious about improving their online visibility should include SEO tools in their core marketing setup.

9. Semrush

Semrush is a toolset for managing SEO, researching competitors, and improving content strategies. It goes beyond listing management and offers deep insights into keyword performance, backlink tracking, and traffic trends.

For restaurants competing in busy local markets, Semrush helps pinpoint exactly what drives online discovery.

The platform shows which keywords bring in traffic, how often people search those terms, and where your pages rank compared to others. You can also see what your competitors rank for, then adjust your content or promotions to fill gaps or outrank them.

It further tracks backlinks and domain authority to help you understand how search engines view your websites. Semrush provides on-page SEO audits to highlight areas that need updates, like missing meta descriptions, broken links, or slow-loading pages.

Pricing

The Pro plan is $139.95 per month. Guru costs $249.95 per month. Business is available at $499.95 per month.

10. Ahrefs

Ahrefs focuses on keyword tracking, site audits, backlink analysis, and competitor research. With its clean interface and detailed reports, the platform makes it easier to spot gaps, improve content, and track progress over time.

You can use it to find out which search terms are driving traffic in your area, what nearby competitors rank for, and which pages on your site get the most clicks.

The keyword explorer helps identify phrases that match customer intent, like “best lunch spot near me” or “family restaurant open late.” That insight supports blog posts, menu page updates, and local landing pages that drive results.

Its site audit feature scans for technical issues like broken links or slow pages that may hurt performance. The backlink tracker shows who links to your website, so you can build stronger relationships with local directories, bloggers, or food sites.

Pricing

The Lite plan is $129 per month. Standard is $249 per month. Advanced is $449 per month.

Customer Loyalty Program Platforms

Loyalty platforms are a way to reward frequent guests and build stronger relationships over time. Going digital with rewards removes the need for punch cards and makes it easier for both staff and customers to track progress and redeem offers.

Many platforms now include mobile apps or QR code access that link directly to your menu or ordering system, which keeps the experience and personalized.

Restaurants that use loyalty rewards programs often gain benefits like:

• Digital rewards access – Customers can sign up, earn points, and redeem offers through an app or browser.
• QR code integration – Scanning a code on your menu or receipt takes guests directly to your loyalty program.
• Purchase tracking – Platforms record each guest’s purchase history, helping you tailor offers and send smarter incentives.
• Targeted promotions – Send rewards based on order behavior, item popularity, or number of visits.
• Retention growth – Loyalty platforms help boost customer loyalty, build a base of loyal customers, and drive repeat business.

11. Glue Loyalty

Glue Loyalty helps you run digital rewards programs that customers can access through their phones. Guests can sign up in seconds, earn points automatically, and redeem rewards without needing a physical card. The platform simplifies loyalty management while keeping guests engaged.

You can set up offers like a free appetizer after a certain number of visits or dollars spent. Glue also supports birthday rewards, referrals, and automated messages to keep communication consistent. Each reward can be tied to real behavior, making it more relevant and more likely to bring people back.

Real-time tracking shows how often guests visit, what they order, and which rewards they redeem. That data helps teams adjust offers and make informed marketing decisions.

Pricing

First Look is free. Growth is $109 per month. Auto-Pilot Club is $159 per month. The POS-integrated version costs $199 per month.

12. FiveStars

FiveStars offers restaurants a complete system for running digital loyalty programs and automating promotions. Guests can join quickly at checkout using an on-site touchscreen, then start earning and redeeming points without needing to download an app.

The platform connects directly to POS systems, capturing purchase data and building a customer database in the background. That data powers automated email and SMS campaigns, helping restaurants send timely, relevant offers.

Built-in analytics show visit frequency, spending trends, and response rates, so teams can adjust promotions with confidence. Guests can also use the FiveStars app to check their points and discover new offers nearby.

Pricing

Pricing details are not shared publicly.

Online Ordering Restaurant Marketing Software

Online ordering is now a must for restaurants that want to meet modern customer expectations. A good system speeds up the ordering process, reduces staff workload, and improves accuracy.

These platforms often connect with your POS and restaurant website to give guests a smooth experience from start to finish. For restaurants with multiple locations, centralized tools help keep menus and settings consistent.

Key benefits of online ordering tools:

• QR code access – Customers scan and order without waiting.
• POS integration – Orders go straight to the kitchen.
• Mobile-friendly menus – Easy to navigate from any device.
• Cross-location control – Manage settings across all stores.
• Branded experience – Keep the look and feel consistent.

Adding online ordering software keeps your restaurant efficient, modern, and ready for more direct sales.

13. ChowNow

ChowNow gives restaurants a way to manage online ordering without relying on third-party apps that charge high fees. Orders go directly through your own site or app, helping you keep control of branding and customer relationships. The platform includes built-in loyalty features and marketing automation tools, so you can reward returning guests and send targeted promotions based on past orders.

ChowNow also connects with services like Google and Yelp, increasing your visibility across platforms customers already use. For restaurants handling delivery, the system offers a driver network, or you can use your own team. It’s designed to boost repeat business and simplify online sales while keeping your margins strong.

Pricing

Hub is $119 per month, ChowNow Pro is $229 per month, and Premier is $388 per month.

14. Uber Eats

Uber Eats helps restaurants reach a larger customer base through its popular delivery app. You can showcase your menu items, handle pickup and delivery, and manage orders through a centralized dashboard.

By joining Uber Eats, you gain access to marketing tools and performance insights that highlight order trends and customer behavior. While Uber Eats improves visibility and volume, it does come with commission fees that vary based on the service used.

Pricing

Pickup orders are charged a 15% fee. Delivery fees range up to 30%, depending on the chosen partnership plan.

Simplify Your Restaurant Marketing Stack With Buildify

Buildify gives restaurants a fast and affordable way to manage everything in one place, without relying on high-fee third-party platforms. For $399 per month, you get professional digital tools that help grow your business, with no contracts or setup delays.

What’s included:

• Custom restaurant website - Optimized for traffic and conversions.
• Mobile app - Branded and ready on app stores within two weeks.
• Online ordering system - Easy for guests to browse, order, and pay.
• Loyalty and rewards programs - Encourage repeat visits and customer retention.
• Push notifications and coupons - Promote deals and send updates instantly.

Need an affordable way to modernize your restaurant’s digital tools? Get started with Buildify and start accepting online orders in under a week!

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FAQs About Restaurant Marketing Tools

What are the 4 P’s of restaurant marketing?

The 4 P’s of restaurant marketing are product, price, place, and promotion.

What item is the most popular marketing tool that is used in restaurants?

The most popular marketing tool used in restaurants is social media, especially when combined with content creation tools, visual content, and professional graphics for stronger impact.

What is the best marketing strategy for restaurants?

The best marketing strategy for restaurants focuses on customer experience, review management, and visibility on review sites to handle both positive and negative reviews. Integrating online reviews, brand mentions, and promotions across platforms helps maintain consistency and reach.

What are the 7 Ps of service marketing in restaurants?

The 7 Ps of service marketing in restaurants are product, price, place, promotion, people, process, and physical evidence. These elements work together for marketing purposes, from how you let guests reserve a table online to how you wow guests and integrate seamlessly across every touchpoint.